Where olive oil and deer grow
"Els Batallosos" is a small olive farm where fallow deer roam freely among the trees. Here, nature sets the pace — and the harvest. Minimal intervention, maximum respect for the land. This first production yields a limited edition of 280 bottles.
"Els Batallosos" is a small olive farm where fallow deer roam freely among the trees. Here, nature sets the pace — and the harvest. Minimal intervention, maximum respect for the land. This first production yields a limited edition of 280 bottles.
Following this same principle, the labeling system originates from tools already present on the farm. Motion-sensor cameras, typically used to observe the deer, became the instrument to capture the landscape. We defined the exact locations where they would be placed, selecting points where the deer interact with the olive trees and where the territory reveals itself most directly. Over the course of three months, these cameras recorded spontaneous images of the farm, without human presence or intervention.
The labels are built directly from these images, preserving their original format and proportions. Each bottle features a unique photograph — a real moment from the place it comes from.
The data associated with each capture — time, temperature, and lunar cycle — is incorporated into the label, revealing the conditions that define each harvest.
Discipline
Packaging, Art Direction, Campaign
Team
SMLXL
Creative Direction
Guillem Casasús, Anna Berbiela, Javier Arizu
Project Management
Mireia Quincoces
Project Management
Mireia Quincoces
Graphic Design
Lakis Sobyra
Product Photography
Roc Canals
Lakis Sobyra
Product Photography
Roc Canals
Art Direction Photography
SMLXL